Putting marketing ideas into action
Hart, Keith1998
Book
This introduction to marketing techniques is designed to enable library and information managers to examine where their service is now, where they would like it to be, and how to start moving in the desired direction.
Main title:
Author:
Imprint:
London : Library Association, 1998.
Collation:
112p. ; 22 cm.
Series title:
Notes:
Includes index.
ISBN:
9781856041829 (pbk)
Dewey class:
021.7
Language:
English
BRN:
977456