Spydus Search Results - Subject: Marketing (Keywords)

Free your mind : the new world of manipulation and how to resist it / Laura Dodsworth & Patrick Fagan.

All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms. Symbols are seeded into our subconscious minds. This book is your field manual for surviving the information battlefield, gleaning unique insight from mind-control experts ranging from monks to magicians. Find out why you should read the news not watch it, why you should never make decisions when you're hungry, why you should question people who say the choice is yours, and much more.
Author: Dodsworth, Laura
Published: London : HarperCollinsPublishers, 2023.
375 pages ; 24 cm

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 153.852 - Mind, Body and Spirit - Available - 30303018954471
Darwen Library - (Blackburn Libraries) - Adult Non-Fiction - 153.852 - Mind, Body and Spirit - Onloan - Due: 16 May 2024 - 30303018959371

Make comics like the pros : the inside scoop on how to write, draw, and sell your comic books and graphic novels / Greg Pak and Fred Van Lente.

A step-by-step guide to all aspects of comic book creation, from conceptualization to early drafts to marketing and promotion. Every aspiring comic book creator wants to know: what separates the beloved comics of major publishers like Marvel, DC, Valiant, and Image from all the rest? Fan-favourite comic book writers Greg Pak and Fred Van Lente reveal the secrets of comics' top talents.
Author: Pak, Greg
Published: New York : Watson-Guptill, 2014.
Published: New York : Watson-Guptill, 2014.
160 pages : illustrations (colour)

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 741.51 - Arts and Crafts - Available - 30303015638069

The brand messiah : a timely lesson for our age / Jonathan Gabay.

'The Brand Messiah' is a fitting modern-day parable and a compelling apocryphal tale of our times. It challenges readers to consider today's values, relevance of ancient ethics, the role of the media as well as faith in their own principles and aspirations.
Author: Gabay, J. Jonathan
Published: Singapore ; London : Marshall Cavendish, 2012.
160 p. ; 22 cm.

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 158.1 - Mind, Body and Spirit - Available - 30303015519640

Making sense of place : new approaches to place marketing / Chris Murray.

Author: Murray, Chris
Published: Stroud : Comedia, 2001.
119 p. ; 21 cm.

Blackburn Library - Basement stack - (Blackburn Libraries) - Adult Reference - 658.8 Basement - Staff Collection - Available - 30303017149073

Brand child : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.

This is an exploration of how 8-14 year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study.
Author: Lindstrom, Martin
Published: London : Kogan Page, 2003.
xxviii, 316 p., [16] p. of plates : ill. (some col.), facsims., col. ports. ; 24 cm.

Blackburn Library - Basement stack - (Blackburn Libraries) - Adult Non-Fiction - 658.827 Basement - Law, Business and Finance - Available - 30303011999267

Craft show & sell : how to build your craft business at home, online and in the marketplace / Torie Jayne.

Want to take crafting to a new, entrepreneurial dimension? Let 'Craft Show & Sell' be your guide. Through highly visual, step-by-step tutorials and inspiring profiles on some of the world's most successful crafters, this book delivers all the advice and vision that today's crafters need to take their brand or business forward into a new realm.
Author: Jayne, Torie
Published: Tunbridge Wells, Kent : Search Press, 2014.
Published: Tunbridge Wells, Kent : Search Press, 2014.
144 pages : illustrations (black and white, and colour) ; 25 cm

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 745.5 - Arts and Crafts / TRB - Available - 30303015627419

Market research : a guide to British Library collections / edited by Michael Leydon and Leathea Lee.

A list of all the current market-research reports, industry surveys and country profiles available for public consultation in the British Library. The work lists over 3000 reports on hundreds of industries, and includes a comprehensive directory of market-research publishers in the UK and overseas.
Author: British Library. Science Reference and Information Service
8th ed.
Published: London : British Library Science Reference and Information Service, 1994.
xi, 324p. : ill. ; 30cm.

Blackburn Reference Library - (Blackburn Libraries) - Adult Reference - 016.6588 - General - Not for loan (Set: 27 May 2014) - 30118066825872

Get up to speed with online marketing : how to use websites, blogs, social networking and more to promote your business / Jon Reed.

Illustrated with case studies detailing entrepreneurs who have transformed their businesses with social media marketing, this inspiring and informative book shows readers what works, why it works, and how to use it to promote their own business.
Author: Reed, Jon, 1971-
2nd edition.
Published: Harlow, England : Pearson, 2013.
Published: Harlow, England : Pearson, 2013.
xx, 275 pages ; 22 cm

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 658.872 - Law, Business and Finance / TRB - Onloan - Due: 17 May 2024 - 30303015545207

Putting marketing ideas into action

This introduction to marketing techniques is designed to enable library and information managers to examine where their service is now, where they would like it to be, and how to start moving in the desired direction.
Author: Hart, Keith
Published: London : Library Association, 1998.
112p. ; 22 cm.
The successful LIS professional

Blackburn Library - Basement stack - (Blackburn Libraries) - Adult Reference - 021.7 Basement - Staff Collection - Available - 30303014455242

How to market your library service effectively / Helen Coote, Bridget Batchelor.

This guide aims to support those who are beginning to market their services for the first time, and also to offer some more advanced techniques for those who are looking to consolidate their achievements.
Author: Coote, Helen
2nd ed.
Published: London : Aslib, 1997.
60p. ; 24 cm.
Aslib know how guides

Blackburn Library - Basement stack - (Blackburn Libraries) - Adult Reference - 027 Basement - Staff Collection - Available - 30303017149206

The Oxford textbook of marketing / editor, Keith Blois.

In this overview of the theory and practice of marketing, each chapter is written to a common template and reading style, and uses international case material to reinforce learning, with a longer case study in each major section.
Published: Oxford : Oxford University Press, 2000.
650p. ; 25 cm.

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 658.8 - Law, Business and Finance - Available - 30303015114095

Brand new you : reinventing work, life & self through the power of personal branding / Simon Middleton.

'Brand New You' isn't a book about firm handshakes or dressing appropriately for interviews - it goes much further than that. It's about crafting and telling your new life story, and then living it!
Author: Middleton, Simon, 1958-
Published: London : Hay House, c2012.
xvi, 222 p. ; 22 cm.

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 650.1 - Law, Business and Finance - Available - 30303015353784

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over 20 years. In 'Brandwashed' he turns the spotlight on his own industry, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money.
Author: Lindstrom, Martin, 1970-
Published: London : KoganPage, 2012.
xi, 276 pages ; 24 cm

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 658.827 - Law, Business and Finance - Available - 30303015312210

Dictionary of marketing research / Jack J.R. Van Minden.

Author: Van Minden, Jack J. R.
Published: Chicago ; London : St. James, cc1987.
viii,200p. ; 24cm.

Blackburn Reference Library - (Blackburn Libraries) - Adult Reference - 658.8303 - General - Not for loan (Set: 27 May 2014) - 30118030049740

How to make an income from your art : turn your passion into profit and thrive as an artist / Ann Gadd.

This title is for those who have dreamed of earning a living as an artist, or who at least want their hobby to make a financial contribution.
Author: Gadd, Ann
Published: Oxford : How To Books, c2012.
xv, 176 p. : ill. ; 25 cm.

Blackburn Library - Basement stack - (Blackburn Libraries) - Adult Non-Fiction - 338.4775 - Law, Business and Finance - Available - 30303015403142

Velocity : the seven new laws for a world gone digital / Ajaz Ahmed & Stefan Olander ; with an introduction by Sir Richard Branson.

'Velocity' presents the seven new laws all businesses need to face to thrive in the new digital, technologized world.
Author: Ahmed, Ajaz
Published: London : Vermilion, 2012.
xv, 256 p. ; 22 cm.

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 658.872 - Law, Business and Finance - Onloan - Due: 17 May 2024 - 30303015355292

Marketing your complementary therapy practice : 101 tried and tested ways to attract and retain clients / Steven A. Harold.

Any therapist can increase the number of clients they see and this much-needed book reveals how. It is packed with simple, yet effective ways of starting and maintaining marketing momentum.
Author: Harold, Steven A.
4th ed.
Published: Oxford : How To Books, 2011.
xvii, 204 p. ; 25 cm.

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 615.50688 - Health and Family - Available - 30303015218946

The business of being social : a practical guide to harnessing the power of Facebook, Twitter, LinkedIn and YouTube for all businesses / Michelle Carvill and David Taylor.

A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.
Author: Carvill, Michelle
Published: Richmond : Crimson, 2013.
Published: Richmond : Crimson, 2013.
vii, 213 pages : illustrations (black and white) ; 24 cm

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 658.872 - Law, Business and Finance - Onloan - Due: 17 May 2024 - 30303015492459

Blog, podcast, Google, sell : the complete guide to making online profit / Cresta Norris.

'Blog, Podcast, Google, Sell' provides the key steps in setting up an online business, whether you are using E-bay for the first time or setting up a professional website.
Author: Norris, Cresta
Published: London : Kogan Page, 2012.
iv, 170 p. ; 22 cm.

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 658.872 - Law, Business and Finance - Onloan - Due: 17 May 2024 - 30303015302013

The hidden persuaders / Vance Packard.

Author: Packard, Vance, 1914-1996
Published: London : Longmans, 1957.
viii, 275 p. ; 21 cm.

Blackburn Library - Basement stack - (Blackburn Libraries) - Adult Non-Fiction - 659.1 Basement - Law, Business and Finance - Available - 30303013332459

How to write short stories for magazines : - and get published! / Sophie King.

With tips, quotes and inside angles from magazine editors and writers, this is a lively, practical guide to writing short stories. The author covers not only good writing, but also how to market your work.
Author: King, Sophie
Published: Oxford : How To Books, c2008.
x, 197 p. ; 24 cm.

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 808.31 - Drama, Poetry and Writing - Onloan - Due: 16 May 2024 - 30303004143154

The event manager's bible : how to plan and deliver an event / Des Conway.

If you are responsible for a voluntary or public event, you will want it to go safely and well. This book will help you to research, plan, organize, manage and deliver any event, match, show, tournament or function, which will be attended by more than a handful of people.
Author: Conway, Des
2nd ed.
Published: Oxford : How To Books, 2006.
viii, 316 p. ; 25 cm.

Blackburn Library - (Blackburn Libraries) - Adult Non-Fiction - 394.2068 - Mind, Body and Spirit - Onloan - Due: 17 May 2024 - 30303013559028