Profitable Podcasting [electronic resource] : Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

Woessner, Stephen2017

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Summary

The real secret is that there's a much better tool for spreading influence and generating revenue—one with far less competition.Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:Plan your podcast strategyChoose the ideal format for your showBe a great hostGet the best guestsMastermind interview questionsRecord and edit interviews like a proNavigate Libsyn, iTunes, Stitcher, and Sound Cloud with easeMaximize buzz for the launchSecure generous sponsorshipAchieve top rankings fastWin fansAnd moreIt's true podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting gets you to the payoff quickly and painlessly.